SAN ANTONIO--(BUSINESS WIRE)--FiCentive (NASDAQ OTCBB: PYDS - News), a leading provider of turn-key prepaid card solutions, announced today that it has entered into a partnership agreement with Redpack, a leader in package and mail delivery in Mexico and world-wide.

Under the agreement, FiCentive will create Redpack branded Mi Promesa™ cards that will offer US-based clients reloadable cards that will have the ability to fund their own cards and those of family members that are also FiCentive cardholders.

FiCentive offers a suite of full-service prepaid debit card solutions to merchants, financial institutions, and the growing segment of underbanked and the unbanked community of consumers. By offering Redpack branded Mi Promesa™ prepaid cards, FiCentive will leverage the very strong brand of Redpack to provide clients with a highly adaptable and flexible tool to achieve their financial objectives.

Ms. Sonia Bracamontes, Sales and Marketing Director of Redpack said, “We are very enthusiastic about this new relationship with FiCentive and the Mi Promesa™ card. This card program is designed to be of great value to the underserved market of the unbanked and underbanked Mexican community in the United States. We believe the Redpack brand is well known and is trusted within this community and will therefore add significant credibility to the program.”

Louis Hoch, CEO of FiCentive said, "We are very proud and excited to be able to announce this partnership. Redpack is a highly recognized brand among the Mexican citizenship and the Mexican-American community in general. We believe the agreement will bring value to Redpack and to FiCentive as well as the community to which the cards are targeted. We will be providing more information as we continue development and roll-out of the program that is targeted initially for the 4th quarter of this year.”

About Redpack

Redpack is a 100% Mexican company founded in 1991.

Concerned by the growing demand for reliable service for courier delivery throughout the country, a group of entrepreneurs had the vision to unify communication locally operating in major cities and towns that did not have easy access to package and mail delivery services. In 1997 Redpack already covered the entire Mexican Republic and had offices in major cities.

In 2002, Redpack USA was founded with 100% Mexican capital in order to service the U.S. market as a tool for the import of purchases made online.

Today, Redpack is one of the largest networks in the country that connects more than 850 domestic destinations. Through a reciprocal agreement with TNT, a global express package services company Redpack has access to 210 countries worldwide. Redpack currently has a total of over 320 outlets, a fleet of more than one thousand vehicles and 1300 employees nationwide. In 2008, Redpack handled approximately 6,200,000 shipments.

Redpack is a company focused on the environment and social concerns, which is why it launched its program "CO2 Free" in 2008 which seeks to increase efficiency and reduce fuel consumption within its fleet, contributing to improvement in environmental quality. Additionally Redpack is actively working with the foundation "Un Kilo de Ayuda" ferrying aid to thousands of malnourished children in Mexico.

About FiCentive, Inc.

FiCentive, Inc. is a turn-key prepaid card solutions provider that quickly and securely delivers customized prepaid card programs for corporations, financial institutions, affinity groups or any organization that needs to deliver a financial incentive to their customers, vendors, or employees.

FiCentive is well positioned to capture its share of the global prepaid market that is estimated to be more than 6.5 trillion dollars.

For more information about FiCentive, please visit www.ficentive.com or email info@ficentive.com.

FiCentive is a wholly owned subsidiary of Payment Data Systems, Inc.

For additional information, visit www.paymentdata.com. Contact Michael Long for Investor Relations information at 210-249-4040 or email at ir@paymentdata.com.

FORWARD-LOOKING STATEMENTS DISCLAIMER

This document contains forward-looking statements that involve risks and uncertainties. You should not place undue reliance on these forward-looking statements. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons, including the risks described in our annual report on Form 10-K and other reports we file with the Securities and Exchange Commission. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made. We do not intend to update any of the forward-looking statements after the date of this report to conform these statements to actual results or to changes in our expectations, except as required by law.


Contact:
FiCentive, Inc., San Antonio
Michael Long, 210-249-4040
ir@paymentdata.com
www.paymentdata.com